E-commerce packaging mistakes – The rise of e-commerce in today’s retail industry is one of the areas where protective packaging is widely applied. It is used in all of the products that are purchased online and are placed for delivery. With today’s demand for efficiency, a lot of e-commerce companies and start-ups often prioritize in the delivery process as fast as possible, often neglecting a much more significant yet simple matter – protection.
Protective padding is very necessary for maintaining the product and making sure that it is in its best condition while being delivered, and up until it arrives at the recipient’s doorsteps. But just like any other good thing, too much of it can be bad not only for your product but as well as your company’s image. Too much protective padding is a waste of materials that can be used to package other deliverables and more material can mean more potential waste.
Some packages may require more protection where a huge amount of protective padding is necessary. For this reason, we need to make sure that we choose the right kind of protective padding to make sure we’ll be able to utilize its capacity and avoid any unnecessary wastage that can lead to inconvenience and may cause harm to the environment.
3 main qualities to make sure we provide excellent packaging experience to our customers: quality, protection, and convenience.
One of the rather more common e-commerce packaging mistakes today not only lies in the protection of the package but with the containers as well. As packaging manufacturers, we are responsible for the overall ‘unboxing’ experience to our customers. But how can we do that if we over-complicate the design of the box/container itself? Today’s newer and more innovative mindset tends to give a lot of pressure to packaging designers to out-do themselves to the point that they forgot one of the most important quality a package must have – easy to open.
These are just some of the most common mistakes that the e-commerce retail industry has been doing. Though, this applies to all kinds of industry that uses packaging and transports their products. We need to ensure 3 main qualities to make sure we provide excellent packaging experience to our customers: quality, protection, and convenience.